After “walk more drive less”, Shanghai is communicating ….chopstics.
Made out of various materials like porcelain, steel, plastic and bamboo, chopsticks of the disposable wooden variety have long been the most used utensil in China’s restaurants. Some 25 million trees are required to feed the country’s annual chopstick need, which means that at this rate “forest will disappear from China in 20 years”.
To raise awareness about the problem, China Environmental Protection Foundation via their agency DDB Shanghai went around town and gathered 30,000 pairs of used disposable chopsticks from the city’s restaurants. After washing and preparing them, they used the little wooden sticks to build a five-meter-high tree in a busy district of the city — and then chopped it down. Volunteers were stationed by the fallen “tree” to hand out reusable chopsticks to curious passers-by, while a sign laid out the consumption statistics and warned: “Our trees are enough to feed us for only another 20 years.”
Can’t wait to see what is next from China’s Environmental Protection Foundation!