Coca-cola gives old bottles second lives

As part of its global sustainability program, coca-cola has launched “2ndlives”, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into useful objects, such as paintbrushes, waterguns and pencil sharpeners to encourage consumers to reuse and recycle plastic.

The beverage company teamed up with advertising agency Ogilvy & Mather china for the campaign, in which 40,000 free bottle caps will be distributed throughout Thailand and Indonesia with soda purchases.


bubble maker cap – water bottle dumbbell connector cap


pencil sharpener cap – whistle cap
via designboom


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