An ingenious piece of artwork created by Chinese pedestrians as they crossed the streets of Shanghai won the Grand Prix at the Green Awards in London last week.
The awards,chose the China Environmental Protection Foundation’s Walk More Drive Less road graffiti for “the creativity exhibited by the campaign and the simple and effective use of local knowledge.
On seven pedestrian crossings in Shanghai an enormous drawing of a bare tree was placed in the middle of the road. As people crossed the street they walked over a patch of green paint which then spread their green footprints across the canvas, painting the branches of the tree with leaf footprints.
According to the China Environmental Protection Foundation the campaign reached an impressive “3.92 million people and increased general public awareness about environmental awareness by 86%.” They commented on the campaign by saying: “With the great help of DDB China Group’s outstanding creativity, we successfully planned and carried out the Green Pedestrian Crossing campaign. It demonstrated to the public that even an ordinary moment could be “green,” and that taking one small step can make a significant contribution to protecting the environment.”
Thumbs up from us, as well!